Banco Bradesco, Brazil’s second largest, and one of the most successful banking firms in 2015 were responsible for the largest business deal that year. That year Bradesco acquired HSBC’s Brazilian division consisting of 800 branches. Luiz Carlos Trabuco Cappi was the president of Bradesco during this time and was named Entrepreneur of the Year by Money magazine for closing the deal valued at $5.2 Billion.

Trabuco Cappi joined Bradesco in 1969, and over virtually, a 50 year career has played an integral role in many of the bank’s growth and success during this time. One of the earliest achievements took place while Luiz Carlos Trabuco Cappi was the Director of Marketing, a position he acquired in 1984. As director, Luiz changed the way the bank interacted with the media and began a shift in the bank’s culture. Read more about Trabuco Cappi at Crunchbase.com

In 1992, Luiz was named Executive Director and President of Bradesco’s pension departments, a position he held until 1999. In 2003 he became president of Bradesco Seguros, it was during this time Luiz Carlos Trabuco Cappi solidified his path to become president. Luiz was able to, while President of Bradesco Seguros accounted for 25% of insurance premiums in Brazil. As a result, the bank was able to increase their profitability by 11%.

In 2018, three years after the HSBC deal,l Luiz Carlos Trabuco Cappi announced during the Ordinary General Assembly (AGO) the bank had appointed a new president to lead them into the future. Octavio de Lazari Junior has been with Bradesco since 1978 and will become the 5th president after previously serving as vice president at the executive level. Octavio has had an outstanding academic and professional career leading to this new undertaking. Having held the title of department director of loans and financing, vice president and chief executive officer of Bradesco Seguros, Lazari is poised to continue leading the bank to more growth and prosperity.

Luiz Carlos Trabuco Cappi shared, during the World Economic Forum his cautionary approach to assessing Brazil’s current economic success. The banking veteran pointed to the 2014 economic data that highlighted growth in Brazil’s GDP as a good sign, but more time is needed to get a true assessment. Visit: http://www.bloomberg.com/research/stocks/people/person.asp?personId=8097329&privcapId=877263

 

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